FCA Work Vehicles Blog

Chrysler History | Design By Decade, Part II

It’s Business 101: Any brand that doesn’t continuously strive to produce a better product or improve its service could potentially find itself on shaky ground. Conversely, a brand that works hard to maintain its place at the forefront of design, style and technology could be in it for the long haul — close to a century and counting in the case of the Chrysler Brand.

The Chrysler commitment to progress is on display in the Design by Decade video series, a celebration of the Brand’s 90th Anniversary. Part I in the series (found here) features the early days of the automobile, from the 1920s through the ’30s and into the ’40s. In this, the second installment, we move into to the Golden Age of cars to explore three iconic Chrysler vehicles – the 1955 Chrysler 300, the 1963 Chrysler Turbine and the 1970 Chrysler 300 Hurst. Please enjoy.

1955 Chrysler 300

Description: The ’50s saw the rise of two things: suburbia and the 1955 Chrysler 300. With a 300-horsepower HEMI® engine under the hood, this classic epitomizes power. Chief Chrysler Designer Mark Hall speaks on the “Beautiful Brute.”

1963 Chrysler Turbine

Description: The ’60s were a time of optimism and exploration. Chief Chrysler Designer Mark Hall tells us how Chrysler reflected the can-do spirit of the decade in the 1963 Chrysler Turbine.

1970 Chrysler 300 Hurst

Description: The ’70s: peace, love and a lot of horsepower. Chief Chrysler Designer Mark Hall talks about the 1970 Chrysler 300 Hurst, the Chrysler answer to the muscle car.

Keep an eye on the FCA Work Vehicles blog for Part III in the Design by Decade series. In the meantime, you can explore the most recent iterations of the Chrysler Brand lineup by visiting your nearest BusinessLink dealer.

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