FCA Work Vehicles Blog

The All-New 2019 Ram 1500 Laramie Longhorn Edition

The All-New 2019 Ram 1500 turned many, many heads when it was unveiled in January at the North American International Auto Show in Detroit – and for good reason. With six dynamic trim levels to choose from, ranging from the all-business, work-ready Tradesman to the no-nonsense, ready-for-anything Rebel, truck enthusiasts can now drive not just the most powerful, most technologically advanced Ram 1500 ever, but one perfectly suited to their needs.

Take the Ram 1500 Laramie Longhorn Edition, for example. Salespeople, business owners, real estate agents, basically any professional who requires top-of-the-line luxury need look no further than the truck that has earned accolades and high praise from journalists and others for having just that.

“The All-New 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, head of Ram brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment.”

The Ram 1500 Laramie Longhorn Edition is distinguished externally by its standard two-tone RV Match Brown trim or monotone paint, premium LED headlamps and taillamps and unique wheels and grilles. Inside, the truck exudes quality thanks to a hand-wrapped, 100-percent full-grain leather dashboard and Southwestern-design-inspired door-panel and armrest coverings. Throughout the cabin, a new embossed alligator-skin leather pattern covers the center console, instrument panel, seats and door panel inserts. Other unique details include satin chrome accents, a brushed-nickel metal badge flush-mounted on the console lid and a new “Longhorn” branding mark burned on the wood-trimmed upper glove box door.

Layered with premium materials, the Ram 1500 Laramie Longhorn features iconic design cues inspired by relics of the Southwest, including antique pocket watches and hand-tooled leather cowboy boots. Real barnwood accents are used throughout the cabin. Wood tandem doors on the center console reflect the heightened attention to detail and provide closed storage.

Complementing the Laramie Longhorn’s interior appointments are numerous advanced technology features that make the truck even more appealing. The features include but are not limited to (far from it) available 4G Wi-Fi hot spot connectivity1 to go along with the award-winning 4C Uconnect® system and its massive 12-inch touchscreen.

The All-New 2019 Ram 1500 Laramie Longhorn Edition is scheduled to begin arriving at BusinessLink dealerships in 2018.

1Wi-Fi subscription required. Vehicle must be registered with Uconnect Access. Vehicle must be properly equipped and in active and usable cellular range for Wi-Fi usage. Factors affecting the performance of Wi-Fi Hotspot 4G include: 4G cellular network, signal strength and quality, time of day, number of channels used by the service provider, type of connection, number of clients using Wi-Fi Hotspot and client device. This feature is not intended for use by the driver while the vehicle is in motion. Always drive safely.

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