Developing a seriously good product allows you the freedom to market it with levity. That’s apparent from the Chrysler Brand’s ongoing Dad Brand campaign starring comedian Jim Gaffigan alongside the all-new 2017 Chrysler Pacifica.
In a multi-video extension of the campaign called “Street Smarts,” Gaffigan directs our attention to seven individual – and highly innovative – vehicle features, comparing and contrasting them to similar features offered (and, in some cases, not offered) by the competition.
Below are the first four videos in the Street Smarts sub-campaign. Look for the final three to appear soon on the FCA Work Vehicles blog. Until then, you can learn more about the all-new Chrysler Pacifica by taking a test drive at your local BusinessLink dealership.
Stow ’n Go® | Jim Gaffigan Street Smarts | Chrysler Pacifica
Description: Jim Gaffigan and his friend Roger showcase the sheer brilliance of the Stow ’n Go® Seating and Storage System. Its easiness will amaze you. Seriously.
Stow ‘n Vac™ | Jim Gaffigan Street Smarts | Chrysler Pacifica
Description: Under the expert tutelage of Jim Gaffigan, Pacifica owner Roger learns about the “hidden perks” of the available Stow ’n Vac™ powered by RIDGID®.
Easy Tilt Seating | Jim Gaffigan Street Smarts | Chrysler Pacifica
Description: What do you call a backseat that’s ridiculously easy to tilt? That’s right… “awesome.” Check out the magic of second-row Easy Tilt Seating—and the “non-magic” of the competition.
Rear Park Assist | Jim Gaffigan Street Smarts | Chrysler Pacifica
Description: See how the all-new Chrysler Pacifica with available ParkSense® Front & Rear Park Assist System with Stop has your back.
Stay tuned to the FCA Work Vehicles blog for more on the all-new 2017 Chrysler Pacifica.