FCA Work Vehicles Blog

FIAT® and Modern Italian Masters

The world of small business encompasses a vast assortment of diverse vocations, everything from landscapers to real estate agents to fashion designers and so on. Despite the diversity, the one thing every small-business owner seems to have in common is passion – passion for the job and passion for becoming better at it than anyone. For becoming a master at their small business, if you will.

We think it makes sense, then, to post this three-part video series from the FIAT® brand on the “modern Italian masters” working to perfect their craft every day in Eataly’s New York location. Although not small-business owners themselves (as far as we can tell), it’s clear the passion they have for the work they do is the same kind that drives small-business owners to improve and succeed in their own vocations, whatever they may be.

Modern Italian Masters Series: The Artisans of Eataly (1 of 3)

Modern Italian Masters Series: The Artisans of Eataly (2 of 3)

Modern Italian Masters Series: The Artisans of Eataly (3 of 3)

Inspired by the FIAT Brand vehicles in this video? Visit your local FIAT Studio to test drive one today.

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